Perrier 巴黎水
品牌行业
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快消品
Perrier is a natural sparkling mineral water that is well known throughout the world. Famous for its elegantly-shaped green bottle, Perrier is the ultimate refr...
Perrier is a natural sparkling mineral water that is well known throughout the world. Famous for its elegantly-shaped green bottle, Perrier is the ultimate refreshment to quench all thirsts.
In 1863, the PERRIER saga began: bubbles taken from a French spring were bottled, ready to satisfy people’s thirst. In 1898, Dr. Louis Perrier became the owner of the spring, which would later take his illustrious name.
While the bubbles have remained intact over time, the bottle has evolved with the consumer needs. In the 2000s, the natural sparkling mineral water became available in 100% recyclable PET bottles.
The fantastic story of Perrier combined to its unique personality led to several commercials, each more original than the next. Based on refreshment, humor, and cheekiness, Perrier’s ads have been a reference in terms of communication.
The brand is also strongly related to sports, and is recognized as Roland Garros Tournament’s historical partner, since 1928.
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案例
一条广告，带你了解为巴黎水百年畅销的秘密
2分钟，读懂Perrier巴黎水喝得到的法式浪漫故事。
2023-02-27
8.7分
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观察
泰国广告“恶搞”马云，黄海重构《千与千寻》|一周案例
重构想象世界。
2019-06-23 评论(2) 收藏(23)
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