McCANN 麦肯 上海
麦肯•光明广告有限公司是由麦肯世界集团(McCann Worldgroup)与《光明日报》社于1991年底合资组建的专业广告公司。公司的外方股东麦肯世界集团成立于1902 年...
进入中国以来，麦肯光明广告有限公司在国内外广告竞赛中多次获奖，包括戛纳国际广告节、莫比广告节、纽约广告节、伦敦广告节、时报亚太广告节、媒介亚太户外、龙玺环球华文广告、全国优秀广告等等，其中戛纳国际广告节铜狮奖是中国广告业在国际广告节获得的第一个奖项。公司一贯秉承“善诠涵意，巧传真实（TRUTH WELL TOLD）”的服务宗旨，而且这种全球性的服务理念，也得到了客户的认同。在中国长期服务的主要全球品牌包括欧莱雅中国(L'Oreal)、雀巢(Nestle)、上海通用雪佛兰（Chevrolet）及凯迪拉克（Cadillac）、美宝莲 (Maybelline),、万事达卡(MasterCard)、黑人牙膏(Darlie)。
Founded in 1991, McCann Guangming is a joint-venture between McCann Worldgroup and Guangming Daily. McCann Worldgroup, was set up in 1902 and headquartered in New York. McCann Worldgroup has been regarded as one of the world-famous multinational 4A companies. It has one of the world’s largest and best advertising agency networks. Sole corporations and joint ventures in which it invested have covered over 120 countries and regions and 180 cities worldwide, touching nearly every aspects of integrated marketing communication, including advertising, direct marketing/internet advertising, event marketing, Public Relations, brand management, healthcare marketing and media agencies, etc.
Since its introduction into China, McCann Guangming has made excellent performances in many advertising contests at home and abroad, for example, Cannes Lions, The Mobius Advertising Awards, New York Festivals, London International Awards, Times Asia-Pacific Awards, Media Asia-Pacific Outdoor Festivals, Longxi Awards, China Advertising Festival, Creative Outdoor and Magazine Advertisements and so on. Besides that, Cannes Bronze Lion is also the first award the Chinese Advertising has won from international advertising festivals. The company always holds the concept of “Truth well told”, which has won wide recognition from clients from all over the world.