职位描述
Major Responsibilities:
- Responsible for the consumer relevance of the brand communication ideas.
- Lead the strategy development process, working with a team including clients, account managers, and creatives, helping the agency arrive at the most powerful work.
- Identify communication opportunities based on the big idea that fits into the campaign
- Develop campaign plan that integrate multi-touch points / channels
- Develop consumer-driven creative briefs, and strategy presentation materials.
- Evaluate the effects of the campaign in the marketplace.
- Explore and analyze consumer behavior and attitudes.
- Monitor consumer trends.
- Make the complex simple.
- Work independently with partial supervision.
- Provide leadership & perspective on key digital effectiveness measurement resources
- Conducted monthly sharing sessions for marketing trends / consumer trends / media trends
Qualifications / Specific Skill Requirements:
- 5+ years agency experience in a strategy, planning or similar role
- Specific experience in marketing/advertising research; ability to proactively design research, recommend tools, customize approaches for clients.
- Strong strategic & analytic skills (written & verbal)
- Skilled brief writer with limited need for support to author strategy deliverables
- Creative problem solver, proactive with ability to work individually, manage up, and with teams
- Understands how to develop brand strategies and deliver them to market (proven experience is a plus)
- Familiarity with wide range of research and intelligence sources
- Passion for culture, pop-culture, tech, and trends; serve as a thought leader who translates trends into inspiration for agency teams
- Must be comfortable with working on new business pitches
- Understanding of media channels, context planning, go to market planning, inclusive of digital and social
- Superior verbal, written communication and presentation & persuasion skills
- Ability to adapt to changing priorities in a fast paced dynamic environment
- Must be detail oriented
简历请发送至：shanghai.hr@yr.com，投递时请注明：地区+职位+姓名+来源广告门。
公司介绍
Young & Rubicam is one of the world's leading marketing communications companies.Founded in 1923, Young & Rubicam was the first agency to be founded by a creative, Raymond Rubicam. Today, the agency's work spans the communications spectrum, including digital, viral, social and experiential marketing, to build brands that are irresistible to consumers. Young & Rubicam has 186 offices in 90 countries around the world. Its clients are some of the world's most prestigious global corporations. For more information, visit www.yr.com.
扬罗必凯是全球领先的营销传播公司之一。公司于1923年成立，是第一间由创意人创立的广告代理公司。今天，扬罗必凯以品牌综合代理为核心业务，并涵盖线下 推广、媒体服务、品牌公关、直效营销、品牌识别等各项品牌全面整合服务。一直以来，在为客户打造优秀品牌的道路上，扬罗必凯从没有停止过努力的步伐。扬罗 必凯在全球90个国家的186个城市设立了分公司。服务多个领先的跨国公司客户。如想了解更多信息，可访问扬罗必凯的全球统一官方网站 www.yr.com。
手机号重复绑定
您的手机号
请确定您的下一步操作：
清除之前账号的手机绑定，可能会导致您无法登录之前账号
验证遇到问题？请发送邮件到i@adquan.com联系管理员
