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职位描述

Job Information:
The Sr. Planner is a senior member of the Planning Team : a partner to the Creative team, a trusted advisor to the client, and a role-model to junior planning staff.  He/she is responsible for research/planning activities on assigned accounts and to lead the planning on client brand strategies and brand campaigns for assigned clients. He/she partners with the creative, inspiring big ideas and great work.  Is involved in development and delivery of client presentations. Has responsibility for development, coaching of staff, and managing and monitoring standards set by seniors. Helps drive departmental initiatives, including new business and PR activities by showcasing the agency in the industry.
 
Responsibilities of the role:
 

• Able to understand a Client's overall business plan.
• Can create consumer trend thinking.
• Able to design large research projects of different phases.
• Able to provide high quality interpretation of research findings.
• Use data and analytics tools to measure the effectiveness of campaigns and optimize campaigns as a result of learnings.
• Can help devise brand strategy.
• Advises on cultural differences and brand strategy.
• Can apply quick/real time feedback into communications development.
• Can create an eco-system of the communications, including user journeys.

• Have strong strategic planning craft skills with a genuine interest in creating effective ideas and a commitment to ongoing improvement.
• Be skilled at nurturing strategy, insights and ideas.
• Need to be flexible and have skills covering brand, business and communications applied to categories from FMCG, retail, aviation, financial and consumer services and behavior change.
• Able to prioritize jobs & communicate these priorities to the team and motivate all members
• Proficient in the use of Social media for brands,
• Have 6 or above years's 4A agency experience.
• Fluent in both English and Chinese.