广告门

职位描述

JOB RESPONSIBILITIES:

• Craft the digital strategy for multinational and local client accounts (including digital strategy briefs, market analysis, communication and digital/social media comm strategy audits)
• Perform research, analyze trends/results to determine strategic implications
• Collaborate with cross functional project teams to motivate, create and implement short and long-term integrated marketing/communication strategies
• Coordinate with marketing and account team to gauge KPI’s to determine the extent to which the original objectives and strategies were met
• New business proposal planning and pitch presentations
• Lend subject matter expertise to account teams and help guide strategic client conversations
• Craft monthly strategy reports including digital media recommendations, research, campaign implementation and reporting/analysis
• Create and audit strategic media planning activities associated with all agency accounts
• Proactively identify new opportunities for client growth, enforce processes, provide quality assurance and implement best practices across all engagements
• Pull together key team members for brainstorming, ideation and expertise as various goal and growth opportunities are identified for clients and brands
• Give training to the China digital team members’ skills on strategic planning and presentation

• 6 to 8 years of digital marketing, social media communications, e-commerce, BTL, and strategy experience required, especially on FMCG/ Lifestyle/ Automotive/ Consumer IT/ Fashion industry.
• Ability to handle multiple tasks in a fast-paced environment, under tight deadlines 
• China Social Media platforms experience required, including experience crafting a brand’s social media strategy
• Deep understanding of social media knowledge and trends, especially on China’s social/mobile platforms like Weibo, WeChat, Apps, KOLs, WeMedia, e-Commerce platforms, etc,
• Excellent verbal skills and impeccable written communication skills required for this role
• Extremely analytical, detail-oriented and organized
• Demonstrated track record of success in the industry
• Experience in prioritizing a heavy workload and the ability to meet and exceed client deadlines with accuracy
• Experience creating reports and recommendations for clients based on laid out strategy
• Ability to confidently discuss the use of web/social/mobile technologies as they apply to digital/social media marketing and overall communication strategy
• 4A advertising/digital agency experience preferred, especially on strategic planner/researcher position
• Team player with an entrepreneurial spirit
• Excellent English language skill and Mandarin