广告门

职位描述

Job Summary:
 
Creative Directors at Young & Rubicam develop and execute creative concepts for cutting-edge advertising and digital solutions. He/She oversees multiple campaigns, translating them into digital to help drive customer engagement. He/she is leader who actively shape new opportunities for our business, from deepening current client relationships to forging new ones, and for our people, by providing unmatched leadership and motivational skills to everyone on their team.
创意总监负责新锐广告及数字方案创意概念的发想及执行，监督多个广告并转化为数字来迎合客户的需求，积极塑造业务的新机遇，现有客户的业务拓展，无与伦比地领导及激励每位团队成员。
 
Major Responsibilities:
 

• Develop and manage best in class creative products/campaigns from concept to completion
• Set the creative vision for each of your client projects
• Manage creative teams and tracks of work
• Apply brand identity systems, typography, photography, color and other ingredients appropriately to create innovative visual solutions that meet business and user needs
• Create visual prototypes or screens
• Extend existing visual systems/brand guidelines across all mediums with moderate design changes
• Provide quality assurance of all creative deliverables
• Elevate the level of the work coming out of the creative team
• Collaborate with strategy, digital, media, account and business development teams to create and develop new business opportunities
• Understand the clients’ business objectives and how those objectives relate to the target audience, while staying in tune to business issues to generate creative ideas

• Strong understanding of local market and consumers.
• Ideas-led copy based creative with at least 10 years of integration experience in creating overarching ATL/digital ideas for clients, video and photo shooting experiences, previous experience in advertising/digital agencies, or in mobile, internet advertising companies, interactive marketing companies, social media agencies, brand marketing departments preferred
• Be knowledgeable of China social media (BBS, Weibo, WeChat, KOLs, etc.) and digital marketing
• Superior writing skills with proven experience for communication messaging development and writing in different mediums.
• You’ll need to be able to create integrated marketing campaigns with strong in-depth knowledge of brand positioning and industry trends, including digital & technology.
• Hands-on willingness to be involved in all stages of the creative process and creative presentation.
• Excellent creative presentation skills in creative brand story-selling through visuals, storyboards, mood boards etc.
• Must possess excellent time management skills and have a sense of urgency; proven ability to work on multiple projects at any given time
• And most importantly, you’ll need to be a good fit for YR’s agency culture.