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职位描述

工作职责

· 作为团队主管，负责多个公司代理品牌的新媒体电商生意成长

· 作为负责人与品牌方沟通交流，管理官方的资料和内容资源

· 制定品牌传播策略和计划、带领团队策划传播战役

· 微信官方旗舰店的店铺运营以及微信公众号的内容运营

· 关于双十一、618、各大促销时节的促销策略和推广

· 管理各大社交平台的红人合作种草和长期流量运营

· 管理和分析用户数据，使用CRM手段提升用户留存和复购

· 管理微信第三方公众号、创新社交电商平台等等渠道铺货和销售

KEY RESPONSIBILITY

· Being the key person to drive Vitabrid brand’s growth in China market

· Lead the team and integrate internal resources to accomplish the following:

· Being the key person to communication with Korean brand owner and manage official brand material and information

· Lead brand communication strategy, plan and campaigns

· Wechat official store operation and account content operation

· Manage promotion plan, tactics and operation e.g. Double 11, 618

· Manage social media content seeding, KOL and drive traffic

· Manage user data, use CRM tools to maintain users and drive repeat purchase

· Manage product distribution in third party Wechat account channels and innovative social commerce platforms

资质要求

· 大学本科以上学历

· 6年以上品牌营销、社交营销、电商等相关经历

· 在美容美妆行业具备丰富的经验

· 对生意的敏感和成功的渴望

· 对新事物具有强敏感度，喜欢学习新东西

· 乐观积极的心态和对风险的容忍

· 需具备高合作协调能力和沟通能力

· 熟练使用PowerPoint、Excel等办公软件

· 自我学习能力和沟通能力

· 具备熟练的英文听说读写能力

QUALIFICATIONS

· University education and above

· At least 6 years’ experience in brand marketing, social marketing or e-commerce related areas

· Experience in beauty and skincare industry

· Business acumen and lust for success

· Follow new trends, keen learner, strong curiosity

· Optimistic, upbeat, and tolerance of risk

· Strong team work, collaboration and communication skills

· Proficiency in office tools e.g. PowerPoint, Excel

· Proficiency in English communications