职位描述
请投递简历至：fdwu@merkleinc.com
Key Responsibilities：
• Develops, writes, and presents strategic recommendations and projects that directly address clients' toughest questions. Participates in brainstorming sessions that identify new marketing opportunities for clients.
• Assists in developing internal systems that consistently provide all clients with standard reporting and analysis.
• Works across the business units to leverage leading edge technology and meets client and client team requests on time and with accuracy.
• Organizes and maintains research information.
• Stays abreast of industry trends and technological advancements by staying informed of advancements in the industry and developing vendor relationships to maintain competitive edge in the marketplace.
• Manages project tasks, timelines and deliverables.
• Mentors junior analysts, contributing to their technical and career development.
Key Skills and Experience ：
• 6+ years’ experience in in assessing, architecting, and delivering marketing/ad technology, data, and analytics solutions to clients at scale
• Deep understanding of and thought leadership around the marketing technology and ad-tech landscape and players
• Experience of working with 3rd party ad tracking agencies such as Google DCM, Miaozhen, AdMaster, IAS, Jiguang, RTBAsia, Telecom Operators
• Strong capability or technology background to identify tracking partners or technology to evaluate media performance (e.g. paid digital, mobile, paid social) in order to identify invalid traffic and detect ad Fraud
• Detailed understanding of marketing automation and ad verification, with knowledge in the following areas: RTB, Exchanges, Demand Side Platforms (DSP), Brand Products, Performance Products, 3rd Party Data, Analytics, Ad serving, Targeting, Data Management Platforms (DMP), Audience Buying, etc.
• Experience in 1st, 2nd and 3rd party data assets technology integration
• Good communication and presentation skills, can explain complex techonology concepts to non-technical audience
• Experience with media analytics and/or statistical modeling is a plus, can translate business questions into actionable analytics plan and collaborate with analytics experts to complete client request
• Knowledge about media analytics tools such as Adobe Analytics and Google Analytics is a plus
• Mathematics/statistics skills and natural affinity for numbers
• Understanding of media ecosystem in China, experience of collaborating with media planning team, media buying team, market research company, advertiser and media vendors preferred
公司介绍
电通中国隶属于电通国际，由六大领导品牌组成——凯络Carat、dentsu X、安布思沛iProspect、安索帕Isobar、dentsuMB、美库尔Merkle，各品牌由其专业团队支持并提供规模化服务。电通中国致力于为客户提供高水准的媒体、客户体验管理和创意传播服务，帮助客户赢得、保留和发展优秀消费者群体，实现企业成功之道。
Part of dentsu International, dentsu China comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle, each supported by its specialist divisions and scaled services. dentsu China helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses with best-in-class services and solutions in Media, CXM, and Creative.
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