广告门

Goodstein is an award winning independent creative company specialised in communication for brands that want to surpass the traditional paid media model. We create original IP. We work for brands. We partner with agencies. In 2015 wehave created our own network with offices in Germany and Spain. We are best known for our work on Volkswagen’s ‘People’s Car Project’, a three year open innovation program to build the first car ever created by the people, for the people.

The People’s Car put Volkswagen back into the hearts and minds of the Chinese consumers and made us the most awarded independent creative company in China to date. The project also gave us the room to rethink the old, bloated methods of reaching consumers. In 2014 we created ‘Plot’, a framework for brands and agencies alike to create the tools to tell stories better, to sell better.