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We’re not your typical insurance company
We’re Canada’s 100% online home and auto insurance company. Inspired by the power of optimism, we’re changing insurance for the better. How? By using data and analytics to offer customized coverage. And we do it in language you can understand, at a competitive price. We want you to worry less and live more with our simple insurance experience.

Rewriting underwriting
We’re proud to be a homegrown Canadian company, part of the Economical Insurance Opens in a new window family. As a federally regulated insurer, we play by the rules. But we don’t stop there. From simple website language to easy-to-understand policies, we provide insurance that’s clear. We want to make sure you know what you’re buying and why.

Technological innovation
We care enough to change everything – because you deserve better. Our advanced technology and analytics power a simple online customer experience. The rest of the Canadian insurance industry agrees…