广告门

职位描述

             
Major Responsibilities:

• Ensures all creative work produced by team is integrated with all marketing materials produced by other disciplines and lines of business.
• Provides creative direction and insight on agency projects and oversees execution of all creative efforts to assure they are on strategy.
• Provides leadership and motivation and conveys the vision of the agency to the staff.
• Participates in planning sessions regarding annual client strategy as well as campaign strategy and the approach to any significant and/or integrated client project.
• Maintains awareness of important trends in advertising/marketing (legal, moral, creative, technology, business) and disseminates pertinent information on such subjects to the creative staff.
• Works, in conjunction with senior management, to cultivate an increasingly effective and profitable client/agency relationship.
• Maintains a high level of “new business sensitivity” – with regard to both present clients and outside prospects. Contributes to new business activity, as required.
• Evaluates creative personnel, establishing creative account assignments, making final decisions on terminating or adding people.
• Supports other regional/global offices in a creative capacity, as required.
• Conducts, in conjunction with ACDs, performance reviews of entire staff.
• May include other duties as assigned.

Qualifications / Specific Skill Requirements:

• Agency experience desired, with a proven track record in leading and managing a department.
• FMCG category experience highly perferred.
• Demonstrate solid conceptual and design skills with an acumen for solving complex business problems.
• Present and sell ideas effectively. Ability to talk about our expertise and our work both internally and externally.
• A command of Typography, Color, Composition and an understanding of how they need to work together in developing on-brand, on-target solutions.
• Ability to create and execute ideas in an efficient, organized way. Able to evaluate what ideas/concepts are valid and those that are not worth pursuing.
• Delegate work making everyone’s time more productive. Also delegate to give others in the group opportunities for growth.
• Strong leadership, communication and team building skills.
• Highly knowledgeable of branding and conceptual development.
• Have physical and mental requirements to meet the above listed job responsibilities.