职位描述
We’re seeking a Senior Copywriter to help craft strategically focused and surprising creative concepts and content. Candidates must have a passion for marketing, and your experience must include developing and executing in digital and social media but also span print, television, experiential, or other facets of communications.
Primary Responsibilities:
- Helping drive overall creative direction on key clients.
- Crafting overall campaign messaging direction and maintaining consistency.
- Writing short and long-form copy including concept manifesto, digital/social copy, video script, pitch documents and a range of campaign support material.
- Adhering to multiple brand voices, often in the same day, to ensure consistency.
- Reporting to a Creative Director but as part of a larger creative team, which includes working with designers and visual artists.
- Mentor junior writers.
- Handling large and dangerous wild animals.
- Reading to the very end of a document and recognizing when something doesn’t seem right.
Qualifications:
Basic Qualifications
- 4-6 years of experience working as a copywriter/senior copywriter
- Native Chinese speaker and bi-lingual (Mandarin and English)
- Media-agnostic conceptual creative thinker and storyteller
- Passionate about creating world-class creative
- Strong understanding of the best practices on social platforms and social media experience to create compelling and sharable content that consumers will want to engage in.
- The ability to familiarize yourself quickly with client’s brand voice- and the range to write authentically for a diverse audience and a wide variety of brand types
- The ability to juggle multiple projects at the same time
Additional Qualifications
- An awesome, flexible and entrepreneurial attitude.
- Curious about what’s next in the world.
- A drive to create breakthrough work.
简历请发送至:jobschina@cmgrp.com,投递时请注明:地区+职位+姓名+来源广告门。
公司介绍
Interpublic集团
全球营销解决方案提供商。
通过我们在全球主要市场的49800名员工,我们的公司专注于消费广告、数字营销、传播策划和媒体购买、公共关系和专业营销。该机构创建定制的营销方案,为许多世界上最大的公司通过我们全面的服务。我们的机构生产的工作帮助客户建立品牌,增加产品和服务的销售,并赢得市场份额。
我们为客户提供的工作是针对他们独特的需求而制定的。我们的解决方案,从专题活动涉及一个机构的长期变化,完全集成的活动由多个IPG机构一起工作了。在100多个国家设有办事处,我们可以在一个地区开展业务,或提供全球一体化项目。
自从进入中国市场以来,我们在体育领域促成了我们的全球客户与中国体育市场的合作以及中国企业扬名国际赛事,具体包括德国西门子成为全国足球超级联赛(前身为甲A联赛)赛事与中国之队的冠名赞助商,深圳科健赞助英超球队埃佛顿胸前广告等。我们在中国独家代理的运动员包括李玮峰、刘翔等。 今年,我们独家代理了中国联通,中国建设银行,中国电信,北京现代汽车,李宁,新浪网等行业龙头企业参与2008北京奥运会的赞助竞标业务。
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