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职位描述

工作职责

· 运用数据银行和其他数据源分析品牌消费者数据，为品牌客户提供有价值的分析

· 参与策划品牌客户天猫旗舰店的推广计划，全面负责计划的执行、日常维护与优化

· 探索各电商平台数据营销新产品，提升公司和品牌客户的数字营销能力

· 与公司内部策划团队合作，基于电商数据洞察，针对品牌大型的整合营销计划提出方向性建议

KEY RESPONSIBILITY

· Prepare consumer insight analysis based on Databank and other data sources.

· Be a key member to plan marketing campaigns to drive performance for top brand clients’ Tmall flagship store; and be responsible for day to day matters

· Source new data marketing products from key platforms for capability enhancement

· Work with other internal teams to contribute to integrated marketing strategy from ecommerce standpoint.

资质要求

· 3年以上电商/市场推广相关工作经验，其中1年以上天猫淘宝付费推广经验，熟悉直通车、钻石展位的操作和优化，了解电商大促节日推广规律

· 熟悉数据银行和策略中心的操作，并理解操作背后的商业逻辑

· 有多行业的推广经验，对曾负责的品类商业规律有深刻认识，且有能力将电商数据结合商业逻辑提炼出洞察

· 具有以下经验优先：

· 任职/服务知名大品牌

· 参与策划并成功落地执行天猫超级品牌日

· 有京东体系的推广实操经验（京准通或其他运营经验均可）

· 良好的团队意识和沟通能力、强大的执行能力、有想法有担当

QUALIFICATIONS

· Bachelor degree or above with 3+ years e-commerce/marketing related experience, 1+ year experience in Tmall/Taobao paid media promotion

· Proficiency in Strategy Center and Databank operations, and understand the business logic behind

· Ability to uncover new insights based on your excellent understanding of your company’s/clients’ business model

· Preferably with below experience:

· Experience with top brands either gained from client or agency side

· Have successfully planned and executed Tmall Super Brand Day

· Any experience within JD ecosystem

· Outstanding team spirit and sense of responsibility