广告门

职位描述

Job Responsibilities:

– Construction and input to responses for client positioning strategy, branding, brand messaging and competitive differentiation in the China market

– Supports the development of new business proactively through external meetings, leveraging existing business and personal networks where possible

– Manages internal strategy briefs and branding direction for new business opportunities and campaigns across internal teams where required (Creative, Social, Research etc)

– Responsible for line managing the Strategy team including attendance, leave requests, expenses etc

– Performance management of the Strategy teams providing active feedback to the team on performance against agreed performance KPI’s

– Weekly reporting on status of strategy teamwork in progress, issues, risks and opportunities to the General Manager, New Business

– Provides support across the Client Services and Digital Ventures teams providing strategic guidance and insights on latest market trends in China

– Ensures client responses are of a high quality and manages the internal review process for new client opportunities and business

Job Requirements:

– Well-developed English and Mandarin language skills (reading/writing and oral/aural)

– Deep knowledge of trends and strategies for international brands in the China market

– Education: Bachelor’s degree in International Business with a marketing major or its equivalent.

– Practitioner in the use of the Microsoft Office suite and excellent skills in Power Point

– A people manager who can get the best results from individuals directly managed

– Excellent communication, presentation and interpersonal skills.

– Self-motivated individual with the ability to work alone or as part of a team

– A detail-oriented go-getter with excellent desktop research, analytical and problem-solving skills with an ability to deliver business insights

– Strong analytical thinker who has a genuine interest in digital marketing, social media and the latest digital trends in the China market

  – Think outside the box - devise different ways to evaluate the latest trends, competitive landscape and being able to present your findings

– Minimum 5 years experience managing teams of 3 people and above

– Minimum of 5 to 7 years’ experience working in marketing and communications strategy, business strategy or pre-sales roles in the China market

– Track record of creating excellent brand strategy and campaign strategy work aimed at leveraging the Chinese Digital eco-system

  – Extensive presentation experience to Marketing Director and C level executives or equivalent