广告门

职位描述

Job Responsibilities:

– Construction and input to responses for client positioning strategy on social platforms for eCommerce and brand communication and positioning in the China market

– Supports the development of new business proactively through external meetings, leveraging existing business and personal networks where possible

– Manages internal strategy briefs for social media and eCommerce platform planning for new business opportunities and campaigns across internal teams where required (Creative, Social, Research etc)

– Provides support across the Client Services and Digital Ventures teams providing strategic guidance and insights on latest social media and eCommerce market trends in China. Including brands use of mini-programs and WeChat stores

– Ensures client responses are of a high quality and manages the internal review process for new client opportunities and business

Job Requirements:

– Well-developed English and Mandarin language skills (reading/writing and oral/aural)

– Deep knowledge of trends and strategies for international brands on social and eCommerce platforms in the China market

– Knowledge of Cross-border sales and marketing strategies used by international brands in the China market

– Bachelor's degree in International Business with a marketing major or its equivalent.

– Practitioner in the use of the Microsoft Office suite and excellent skills in Power Point

– Knowledge of Global platforms such as Amazon, Facebook, Instagram, Google will be viewed favourably

– Excellent communication, presentation and interpersonal skills.

– Self-motivated individual with the ability to work alone or as part of a team

– Excellent desktop research, analytical and problem-solving skills with an ability to deliver business insights

– Strong analytical thinker who has a genuine interest in digital marketing, social media and the latest digital trends in the China market

– Think outside the box - devise different ways to evaluate the latest trends, competitive landscape and being able to present your findings

– Minimum of 5 to 7 years’ experience working in marketing and communications strategy, business strategy or pre-sales roles in the China market

– Track record of creating excellent social strategy and eCommerce strategy work aimed at helping international brands leverage the Chinese Digital eco-system

– Extensive presentation experience to Marketing Director and C level executives or equivalent