广告门

职位描述

工作职责

· 对市场、生意、消费者和媒体的全面理解

· 深度了解媒介趋势、消费者网络媒体行为和洞察

· 带领团队完成媒介策略制定及撰写方案

· 作为核心成员参与新业务比稿

· 与创意团队合作产出媒介和内容创意

· 与品牌策略策划、数据分析团队合作完成整合传播策略方案

· 能有效与媒体进行沟通，了解各媒体特性，将媒体营销产品有效整合进方案

· 作为媒介策略专家，为管理层团队提供专业媒介建议

KEY RESPONSIBILITY

· Understand market, business, consumer and media through market research and intelligence.

· Deep analysis of media trend, consumer insight and behavior patterns.

· Lead media planning team to develop media strategy and planning proposals.

· Participate new business projects as a key team member.

· Work with creative team to realize media ideas and prepare proposals.

· Work with brand planning team to contribute to integrated strategy from media s standpoint.

· Keep regular communication, maintain a good relationship with key media partners and hold most up-to-date knowledge of media format, content trend, technology and solutions.

· Be an important advisor to senior management as a media expert.

资质要求（由招聘经理填写）

· 大学本科以上学历，6年以上策略策划相关经历

· 熟练使用CNRS、艾瑞等市场数据软件

· 熟练使用PowerPoint、Excel等办公软件

· 纯熟的中英双语沟通和写作能力能力

· 出色的人际沟通能力和提案能力

· 具备良好的逻辑推理和方案撰写能力

· 有美妆或日化类客户服务经验者优先

QUALIFICATIONS (Provided by the hiring manager)

· Bachelor degree or above 6+ years related experience

· Proficiency in media planning tools e.g. CNRS, iresearch

· Proficiency in workings tool e.g. office PPT, Excel

· Proficiency in verbal and written bilingual communication skills

· Outstanding interpersonal communication and presentation skills

· Outstanding proposal writing capability

· CPG and beauty brands experience preferred