职位描述
Key Accountabilities
• Creative Director sets the tone for the quality of the work. He/she partners with account and planning in strategic thinking that leads to business-shaping creative solutions (nowadays integrated creative solutions).
• Set and maintains the creative direction and goals for specific projects and accounts, ensuring they meet client objectives and bring the brand to life.
• Generate original and innovative ideas across multiple channels that maximize the consumer engagement to the brand.
• Able to organize and present concepts in a clear manner.
• Hire, coaches, manages and develops team members.
• Develop the team member to be equipped with digital/new media knowledge.
Capabilities
• Must have a bachelor’s degree and ability to generate big ideas that can be adopted on multiple media touchpoints to provide brand experience to consumers.
• Strong presentation skills, writing skills and effective client relations skills.
• Attention to detail and ability to work within strict deadlines.
• Ability to mentor creative personnel and foster learning and excellence among team members.
• With fashion/beauty related experience
CV请发给Dana.Yao@mccannwg.com和Cindy.Zhou@mccannwg.com
公司介绍
麦肯光明（McCann-Erickson）是由美国麦肯世界集团与《光明日报》社于1991年底合资组建的专业广告公司。
从1991年进入中国起，麦肯光明就秉承着“善诠涵意，巧传真实（TRUTH WELL TOLD）”的创意哲学，致力于帮助品牌在人们生活中找到有意义的角色。
作为全球最著名的4A广告公司之一，在中国，我们在运营着四大品牌：麦肯广告（整合营销），MRM（数字/社交营销），麦肯健康（专注医疗健康行业）以及 CRAFT(制作)。目前在北京、上海、广州和香港有4个办公室，员工人数超过500人。
进入中国以来，麦肯光明广告有限公司在国内外广告竞赛中多次获奖，包括戛纳国际广告节、莫比广告节、纽约广告节、伦敦广告节、时报亚太广告节、媒介亚太户外、龙玺环球华文广告、全国优秀广告等等，其中戛纳国际广告节铜狮奖是中国广告业在国际广告节获得的第一个奖项。
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