职位描述
Planner
Key Accountabilities
• Strategic, analytical and creative mindset in crucial with a good mix of experience in brand planning and digital strategy development with some level of global exposure.
• Analyze data from surveys and qualitative research methodologies, industry trends/competitive landscape and develop these data into actionable Shopper insight, which inspires creative and validates creative.
• Support the creative briefing process to ensure barriers, benefits and creative challenge is in line with business objectives, strategic mandates and brand equities
• Manage multiple projects and timelines concurrently and effectively
• Work collaboratively with account management to help strategy development and with Creative team to shape effective creative product.
Capabilities
• Curious, investigative and a quick learner. Able to debate and argue convincingly and diplomatically as Strategic Planner as much as bring people together to facilitate more and more ideas.
• At least 1 year required in Planning or Account Servicing field
• Good Oral/written English
• Good presentation skills and proficient in presenting ideas and strategies.
简历请发送至:cindy.zhou@mccannwg.com,投递时请注明:地区+职位+姓名+来源广告门。
公司介绍
麦肯光明(McCann-Erickson)是由美国麦肯世界集团与《光明日报》社于1991年底合资组建的专业广告公司。
从1991年进入中国起,麦肯光明就秉承着“善诠涵意,巧传真实(TRUTH WELL TOLD)”的创意哲学,致力于帮助品牌在人们生活中找到有意义的角色。
作为全球最著名的4A广告公司之一,在中国,我们在运营着四大品牌:麦肯广告(整合营销),MRM(数字/社交营销),麦肯健康(专注医疗健康行业)以及 CRAFT(制作)。目前在北京、上海、广州和香港有4个办公室,员工人数超过500人。
进入中国以来,麦肯光明广告有限公司在国内外广告竞赛中多次获奖,包括戛纳国际广告节、莫比广告节、纽约广告节、伦敦广告节、时报亚太广告节、媒介亚太户外、龙玺环球华文广告、全国优秀广告等等,其中戛纳国际广告节铜狮奖是中国广告业在国际广告节获得的第一个奖项。
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