职位描述
Responsibilities:
1. Conduct and analyzes market data and research findings to develop insights into the category, brand, and consumer;
2. Gain a comprehensive context for advertising strategies by analyzing a wide range of information.
3. Explore and analyze consumer behavior and attitudes; uncovering consumer insights and translating data into solid strategic ideas.
4. Provide the creative team with a clearly defined brief that contains concise information on the product, audience and strategy.
5. Present and help sell idea and communication strategy to client including integrated communication strategy and plan development.
6. Evaluate the effectiveness of the campaign.
Requirements:
1. At least 3 years’ relevant planning experience in 4A agency.
2. Sharp, logical, proactive about formulating points of view, and backing them up with research.
3. Has a good understanding of concepts and product creative idea.
4. A team-player; good communication skill, and fluent in English and Mandarin
简历请发送至：cherry.zhang@mccannwg.com，投递时请注明：地区+职位+姓名+来源广告门。
公司介绍
麦肯光明（McCann-Erickson）是由美国麦肯世界集团与《光明日报》社于1991年底合资组建的专业广告公司。
从1991年进入中国起，麦肯光明就秉承着“善诠涵意，巧传真实（TRUTH WELL TOLD）”的创意哲学，致力于帮助品牌在人们生活中找到有意义的角色。
作为全球最著名的4A广告公司之一，在中国，我们在运营着四大品牌：麦肯广告（整合营销），MRM（数字/社交营销），麦肯健康（专注医疗健康行业）以及 CRAFT(制作)。目前在北京、上海、广州和香港有4个办公室，员工人数超过500人。
进入中国以来，麦肯光明广告有限公司在国内外广告竞赛中多次获奖，包括戛纳国际广告节、莫比广告节、纽约广告节、伦敦广告节、时报亚太广告节、媒介亚太户外、龙玺环球华文广告、全国优秀广告等等，其中戛纳国际广告节铜狮奖是中国广告业在国际广告节获得的第一个奖项。
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