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关于联合国难民署 About UNHCR

1950年12月14日，联合国难民事务高级专员署（United Nations High Commissioner for Refugees）由联合国大会（United Nations General Assembly）成立。

联合国难民署负责领导和协调全球行动，保护难民并寻求难民问题的解决方案。联合国难民署致力于确保每一个人享有寻求庇护的权利，因其帮助欧洲难民的开创性工作及对世界范围内难民的援助，先后于1954年和1981年两次获得诺贝尔和平奖。

目前，联合国难民署在全球拥有10,966名工作人员，在130多个国家帮助数以百万计的寻求庇护者、难民、境内流离失所者、无国籍人及返回者。这些所关注的人群中，联合国难民署尤其关注儿童的需要，并致力于倡导难民妇女及难民女童的平等权利。

关于资源拓展部 About Private Sector Partnerships(PSP) Team

联合国难民署与各国政府、政府间组织、非政府组织、各联合国机构、社区组织、高校、司法机构以及私营部门维持良好的合作关系，以此为难民提供保护和帮助，并支持他们寻求持久性的解决方案。

今天，联合国难民署和逾九百家不同类型的合作伙伴共同努力，通过资金支持、运营协作以及倡导等方式，确保所关注人群的权利和需求能够被满足。其中，来自私营部门的合作伙伴关系为联合国难民署响应难民的需求，注入了全新的重要力量。

一些全球顶尖的企业、基金会、慈善家已经开始采取行动，携手联合国难民署，为全球范围内数以百万计的难民、流离失所者提供拯救生命的援助和长远的解决方案，从而提升联合国难民署的能力，并帮助我们发挥最大的影响力。

Senior Private Sector Partnerships (PSP) Assistant (Digital)

Contract/Grade: Local Support, ICA Level G5

Duty Station: Beijing, China

Entry on Duty: Immediate

Duration: Ten Months (extendable subject to satisfactory performance and availability of funds)

Application closing date: 12 February 2020, Beijing time

General Background 

The Office of the United Nations High Commissioner for Refugees was established on December 14, 1950 by the United Nations General Assembly. The agency is mandated to provide protection (including assistance) and seek durable solutions for millions of refugees around the world. In the People’s Republic of China, UNHCR registers and conducts refugee status determination for those seeking asylum, working to help refugees find solutions to their situations. UNHCR is involved with ensuring support for the protection of refugees and works with Government authorities to build domestic capacity. In addition, it has a specific mandate for the prevention and addressing situations of statelessness.

In 2019, UNHCR China Office set up a new Private Sector Partnerships team to mobilize resources from the Chinese private sector to support our work globally. One of the key aspects in PSP’s work is to expand UNHCR’s engagement with the general public including UNHCR’s existing and potential supporters. In collaboration with Amity Foundation, in 2019, two digital campaigns were launched on both Tencent Charity Platform and Sina Weibo Charity Platform.

Besides, UNHCR is currently running WeChat and Weibo accounts. In 2020, UNHCR aims to increase our supporter base and deepen its engagement through enhanced supporter experience and to try new digital platforms in addition to Tencent and Sina Weibo. Supporter experience in mainland China will be mainly rely on digitalized online experience covering daily social engagement, online charity campaign, digital media strategy and executions, Customer Relationship Management (CRM) and data analytics, etc. Given such, UNHCR China is looking for a digital specialized staff who has experience and skills in this regard. The incumbent will work under the direct supervision of the Senior PSP Associate, in close collaboration with the whole PSP team including the Associate PSP Officer and the PSP Associate, and UNHCR office in Beijing especially the Public Information team.

Responsibility 

• Through working efficiently with PSP HQ and PI teams internally, support to develop daily communications content for email marketing, newsletter, WeChat push news and social media interactions;

• Work with target audience and marketing insights to further connect UNHCR branding awareness to potential supporters through email, push notifications and new digital communications;

• Support to design donor care program and donor journey for mainland China market;

• Support to design, establish and maintain CRM system with 3rd party vendor;

• Co-Create the process definition to ensure global proceudres are respected and local needs are reflected in global standards;

• Support to initiate supporter interactions on social media and to deliver relevant and contextual push notifications via CRM tools;

• Support to develop monthly performance report of social media engagement, supporter database and UNHCR online public voice;

• Extract actionable insights from supporter data, using these insights to evolve communications to engage, re-engage and convert supporters;

• Accumulate market knowledge of fundraising in Mainland China including key target audiences for UNHCR and the most relevant content, media channels and methods to reach these audiences;

• Support on daily communications with external vendors;

• Conduct other activities that are assigned by supervisors.

  
  

Qualifications, Experience and Key Competencies Required 

• University degree in Marketing, Communications, Statistics or related field.

• Additional diploma in digital marketing, social media, E-commerce, CRM or a similar program as asset.

• A minimum of 5 years’ work experience with at least 2 years in communications including social media, performance marketing or CRM marketing within the mainland Chinese context, and at least 2 years’ experience working on data analysis or performance report developing.

• A vast knowledge and understanding of online communications content production (copy writing and basic visual design).

• Proven ability to write communication materials in Simplified Chinese and English.

• Proven experience working with CRM system and email marketing tool.

• Experience in implementation of effective stewardship programmes that create and enhance lasting relationships and are resourced effectively to create opportunities for consistent and meaningful interactions with supporters.

• Current marketing knowledge of private philanthropy partnerships in China

• Ability to work in a fast-paced environment.

• Strong analytical, written and verbal skills.

• Fluent in Chinese and English.

Desirable:

• Professional experience within advertising agencies, international corporates or institutions

• Experience running digital marketing programs for customer acquisition and support.

Applicants who wish to be considered for this vacancy should send their (I) Letter of Motivation, (ii) CV, and (iii) signed Personal History Form (available at <http://www.unhcr.org/hk/wp-content/uploads/sites/13/2017/10/UNHCR_Personal_History_Form_October-2017.zip>) by email to chibe@unhcr.org with subject “Senior PSP Assistant (Digital) G5” no later than 28 February 2020, Beijing time.