职位描述
As a Social Sub-Editor for TBWA China, you will be responsible for planning, conceptualizing, sub-editing, curating and producing social media content for our clients. You are a passionate storyteller familiar with the latest social media trends, and how to leverage different platforms and formats that help to bring a brand’s story to life.
You would have proven experience sub-editing and creating content for leading luxury travel/hospitality publishers. You would be intimately familiar with best practices and processes related to content, and how to leverage different platforms and formats to tell the best stories. You are also comfortable working closely with clients to brainstorm content ideas and angles, with a sharp and incisive POV.
Responsibilities
You will sub-edit content across platforms, including but not limited to Weibo, Wechat, Xiaohongshu, and more
Pitch new, innovative ideas and concepts for engaging content to our clients
Work closely with the content delivery team to ensure that the work delivered is of a high standard
Take ownership of content briefs, and deliver them together with the always-on content team
Own the content creation process - Be the guardian and champion of standards and processes involved in content creation
Propose and implement initiatives to increase content visibility and engagement aligned against business requirements
Track relevant data and team KPIs to inform content approach
Keep up to date with latest trends, technologies to inform content concepts and ideas
Requirements
You have proven experience sub-editing content within an agency, brand or online publication
Ability to write optimised, smart social copy
Ability to identify and apply emerging, on-brand trends to social content
Journalistic instincts for a story well-told
Excellent organisational skills
Willingness to be flexible and fluid in a demanding creative agency environment
Exceptional communication skills
Knowledge of various Digital and Social Media channels in China, enthusiasm for social media and internet culture
Experience across travel and hospitality is essential
You have some experience training others upon best practices and giving thoughtful feedback to content creators
Proficiency in written Mandarin must be exceptional, with a good level of fluency in written and spoken English
简历请发送至：info@tbwa.com，投递时请注明：地区+职位+姓名+来源广告门。
公司介绍
腾迈中国旗下拥有多家不同专业领域的公司，从创意广告及整合营销专家TBWA、设计与制作专家eg+，到零售行销专家TRO、品牌体验活动专家Auditoire以及专注服务苹果的Media Arts Lab，腾迈中国旨在以出色的创意营销作品，与受众产生文化联结，应对客户面临的挑战。
腾迈中国在大中华区共有6间办公室，逾600名员工，分布在上海、香港、广州、台北、北京、大连等主要城市。
2018年，腾迈广告入选Adweek 2018全球年度最佳代理商；腾迈上海被Campaign Brief Asia 评为2018年度最佳代理商。 2019年和2020年，腾迈广告连续两年被《Fast Company》评选为全球最具创新性公司；并入围Adage 2019 A-List榜单。
欲了解公司详情，请登录www.tbwa.com。
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