职位描述
Key Accountabilities
Set the tone for the quality of the work. He/she partners with account and planning in strategic thinking that leads to business-shaping creative solutions (nowadays integrated creative solutions).
Set and maintain the creative direction and goals for specific projects and accounts, ensuring they meet client objectives and bring the brand to life.
Generate original and innovative ideas across multiple channels that maximize the consumer engagement to the brand.
Able to organize and present concepts in a clear manner.
Hire, coach, manage and develop team members.
Develop the team member to be equipped with digital/new media knowledge
Work closely with the Account Management and Planning teams to grow existing business organically by exceeding clients’ expectations.
Keep up to date with new trends, technologies, the rapidly evolving cultural and social trends to ensure our clients benefit from ideas relevant to the target audience and improved creative output
Champion McCann culture, values and way of working amongst team members.
Capabilities
Experiences on video (long or short form), print and digital content execution is an absolute must and understanding of Integrated Marketing Communication, specifically on experiential and digital content communication.
Strong conceptual and strategic directions with excellent creative & aesthetic judgement; the ability to ensure that the creative output is consistently excellent from a conceptual and executional perspective, across all platforms.
Attentive and meticulous to visual details and finesse, with compelling and immaculate visual crafting is a must.
Ability to understand client business and help clients reach their communication objectives
The aptitude to confidently make timely and sound decisions, sometimes under pressure.
Effective communicator with good presentation skills and client relation skills.
Visionary and ambitious with the ability to articulate thinking and ideas.
Innate flair for current trends and pop-culture.
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简历请发送至：cindy.zhou@mccannwg.com，投递时请注明：地区+职位+姓名+来源广告门。
公司介绍
麦肯光明（McCann-Erickson）是由美国麦肯世界集团与《光明日报》社于1991年底合资组建的专业广告公司。
从1991年进入中国起，麦肯光明就秉承着“善诠涵意，巧传真实（TRUTH WELL TOLD）”的创意哲学，致力于帮助品牌在人们生活中找到有意义的角色。
作为全球最著名的4A广告公司之一，在中国，我们在运营着四大品牌：麦肯广告（整合营销），MRM（数字/社交营销），麦肯健康（专注医疗健康行业）以及 CRAFT(制作)。目前在北京、上海、广州和香港有4个办公室，员工人数超过500人。
进入中国以来，麦肯光明广告有限公司在国内外广告竞赛中多次获奖，包括戛纳国际广告节、莫比广告节、纽约广告节、伦敦广告节、时报亚太广告节、媒介亚太户外、龙玺环球华文广告、全国优秀广告等等，其中戛纳国际广告节铜狮奖是中国广告业在国际广告节获得的第一个奖项。
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