• Be involved in the translation of strategy; translating creative strategies with emphasis on writing into dramatic, innovative, and relevant executional concepts
• Maintain up-to-date knowledge of popular trends and stimuli in society.
• Be involved in concept production, generate effective and imaginative concepts, headlines, and copy.
• Understand brand guidelines and brand positioning
• Bring ideas to life with vivid language and examples and express ideas clearly/concisely/ persuasively
• Maintain copy quality control throughout all aspects of the production process regardless of medium
• Keep an eye on beauty trend; with sense of beauty
• Active thinking, enthusiasm and sense of responsibility
• Good communication skills
• Familiar with keynote, word, iMovie, photoshop
麦肯·光明广告有限公司是由麦肯世界集团(McCann Worldgroup)与《光明日报》社于1991年底合资组建的专业广告公司。公司的外方股东麦肯世界集团成立于1902 年，总部设在美国纽约，是全球著名的跨国4A广告公司之一。麦肯世界集团是世界上最大最完善的广告服务网络系统之一，其投资建立的独资或合资广告公司遍布全球 120多个国家和地区的 180间办公室，业务涉及整合营销传播的各个领域，包括广告、直效行销/网络广告、活动行销、公共关系、品牌管理、保健行销及媒介购买等。
进入中国以来，麦肯光明广告有限公司在国内外广告竞赛中多次获奖，包括戛纳国际广告节、莫比广告节、纽约广告节、伦敦广告节、时报亚太广告节、媒介亚太户外、龙玺环球华文广告、全国优秀广告等等，其中戛纳国际广告节铜狮奖是中国广告业在国际广告节获得的第一个奖项。公司一贯秉承“善诠涵意，巧传真实（TRUTH WELL TOLD）”的服务宗旨，而且这种全球性的服务理念，也得到了客户的认同。
Founded in 1991, McCann Guangming is a joint venture between McCann Worldgroup and Guangming Daily. McCann Worldgroup, was set up in 1902 and headquartered in New York. McCann Worldgroup has been regarded as one of the world-famous multinational 4A companies. It has one of the world’s largest and best advertising agency networks. Sole corporations and joint ventures in which it invested have covered over 120 countries and regions and 180 cities worldwide, touching nearly every aspects of integrated marketing communication, including advertising, direct marketing/internet advertising, event marketing, Public Relations, brand management, healthcare marketing and media agencies, etc.
Since its introduction into China, McCann Guangming has made excellent performances in many advertising contests at home and abroad, for example, Cannes Lions, The Mobius Advertising Awards, New York Festivals, London International Awards, Times Asia-Pacific Awards, Media Asia-Pacific Outdoor Festivals, Longxi Awards, China Advertising Festival, Creative Outdoor and Magazine Advertisements and so on. Besides that, Cannes Bronze Lion is also the first award the Chinese Advertising has won from international advertising festivals. The company always holds the concept of “Truth well told”, which has won wide recognition from clients from all over the world.