广告门

职位描述

工作职责

· 通过市场调研和智库报告，分析和了解市场，媒体和消费者的媒介接触习惯；

· 收集整合日常竞品广告投放情况

· 关注，收集和分享行业/媒体趋势动态报告

· 支持策略策划主管撰写内部的工作简报和策略策划方案项目管理

KEY RESPONSIBILITY

· Extract insights about market, business, consumers and media from intelligence reports and studies 

· Collect and monitor competitor media investment

· Collect and share industry/media trend reports

· Support strategic planning leaders to write internal brief and manage strategic planning projects.

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资质要求

· 大学本科以上学历，广告，传媒等专业优先

· 对新事物具有强敏感度，喜欢学习新东西，勇于提出新鲜的观点想法

· 乐观积极、热爱挑战、对风险的容忍

· 良好的合作协调能力和沟通能力

· 注重细节，有耐心；

· 对美妆护肤感兴趣；

· 关注熟悉抖音/小红书/微博/b站等热点和KOL/up主；

· 对00后圈层文化有想法，关注时下热门内容和网络梗；

· 熟练的中英双语沟通和写作能力

· 熟练使用PowerPoint、Excel等办公软件

QUALIFICATIONS

· Bachelor degree or above, major in advertising or media preferred

· Keen with new trends and concepts, love learning new things, keen to make innovative contributions and embrace new ideas

· Optimistic, embrace challenges, willing to take risks

· Good interpersonal communication skills

· Detail oriented and patient

· Interested in make-up and skin care;

· Follow hot topics like TIK TOK/Red/Weibo/B and KOL/ UPper;

· Have ideas about the post-00s circle culture, pay attention to the current popular content;

· Proficiency in workings tool e.g. office PPT, Excel

· Proficiency in verbal and written bilingual communication skills