发布时间:2022-09-15 18:03发布于广告门招聘
Associate Account Director(Beauty)
职位描述
KEY DUTIES & RESPONSIBILITIES
• Establish, maintain and cultivate the company/client relationship.
• Partner with the client to determine needs and advise clients on integrated marketing solutions.
• Keeper of brand equity, agency reputation and credibility.
• Review and evaluation of quality of all major deliveries, from consumer study, brand/campaign strategy, creative briefing, creative idea, integrated communication plan etc.
• Understand client business and help clients to reach their objectives.
• Manage client’s budget and resources against annual scope of work.
• Keep up to date with new trends, technologies, rapidly evolving cultural and social trends to ensure our clients benefit from ideas relevant to the target audience and inspire creative output.
• Work closely with the creative team to grow existing business organically by exceeding clients’ expectations.
• Work closely with the creative team to contribute ideas, bring in creative work with pop culture.
• Lead and connect all agencies (media, digital, social media etc.) involved in an integrated campaign to ensure efficiency and effectiveness.
• Assign team priorities and manages resources as team coach, ensure the team’s work flow process are in place.
• Motivate and train the junior team members.
• Reports to General Manager.
CAPABILITIES
• Bachelor degree or above.
• 8+ years of 4A or relevant experiences.
• Proven Account Management skills of holistic campaigns.
• Motivated, goal oriented, persistent and a skilled negotiator, able to convince and influence others effectively.
• The aptitude to confidently make timely and sound decisions, sometimes under pressure.
• Effective communicator with strong presentation skills and client relation skills.
• Innate flair for current trends and pop-culture would be ideal.
• Exposure of fashion/trend/pop-culture outside China.
• Understand Chinese fashion and pop culture is a plus.
• Excellent written and verbal communication skills and strong presentation in English abilities, good in spoken and written Chinese is a plus.
简历请发送至:cindy.zhou@mccannwg.com,投递时请注明:地区+职位+姓名+来源广告门。
公司介绍
麦肯光明(McCann-Erickson)是由美国麦肯世界集团与《光明日报》社于1991年底合资组建的专业广告公司。
从1991年进入中国起,麦肯光明就秉承着“善诠涵意,巧传真实(TRUTH WELL TOLD)”的创意哲学,致力于帮助品牌在人们生活中找到有意义的角色。
作为全球最著名的4A广告公司之一,在中国,我们在运营着四大品牌:麦肯广告(整合营销),MRM(数字/社交营销),麦肯健康(专注医疗健康行业)以及 CRAFT(制作)。目前在北京、上海、广州和香港有4个办公室,员工人数超过500人。
进入中国以来,麦肯光明广告有限公司在国内外广告竞赛中多次获奖,包括戛纳国际广告节、莫比广告节、纽约广告节、伦敦广告节、时报亚太广告节、媒介亚太户外、龙玺环球华文广告、全国优秀广告等等,其中戛纳国际广告节铜狮奖是中国广告业在国际广告节获得的第一个奖项。
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