职位描述
Key Responsibilities
• Be the lead of projects assigned and support in maintaining creative direction and goals for projects, ensuring they meet client objectives in bringing the communication to life, whilst maintaining the brand’s truth.
• Brainstorm visual and copy ideas with members of the creative team.
• Provide creative direction and guidance to one or more mid-level to junior level creatives to deliver the work.
• Develop creative strategies across categories, in conjunction with the client category teams and the ability to organize, present ideas in a clear manner.
• Generate connecting and innovative ideas across multiple channels that can maximize consumer engagement.
• Be the guardian of the brand essence and tonality.
• Actively participate in Agency creative initiatives, with the support of Snr. CD.
• Coach, foster learning and excellence for junior members of the team; motivate and empower them to develop greater crafting skills.
• Work closely with the Account Management team to grow existing business organically by exceeding clients’ expectations
• Keep up to date with new trends, technologies, rapidly evolving cultural and social trends to ensure our clients benefit from ideas relevant to the target audience and improved creative output
Knowledge & Experience
• 8-10 years of experience, preferably in an agency or design company, focused on developing and executing creative concepts in print, digital, mobile and video.
• Strong conceptual and strategic directions with excellent creative & aesthetic judgement; the ability to ensure that the creative output is consistently excellent from a conceptual and executional perspective, across all platforms.
• Experiences on video (long or short form), print and digital content execution is an absolute must and some understanding of Integrated Marketing Communication, specifically on experiential and digital content communication.
• Attentiveness to visual detail and finesse, with compelling and immaculate visual crafting is a must.
• Ability to understand client business and help clients to reach their objectives.
• Able to inspire and win the support of both the creative department and account services/partnership teams and clients.
• The aptitude to confidently make timely and sound decisions, sometimes under pressure.
简历请发送至:cindy.zhou@mccannwg.com,投递时请注明:地区+职位+姓名+来源广告门。
公司介绍
麦肯光明(McCann-Erickson)是由美国麦肯世界集团与《光明日报》社于1991年底合资组建的专业广告公司。
从1991年进入中国起,麦肯光明就秉承着“善诠涵意,巧传真实(TRUTH WELL TOLD)”的创意哲学,致力于帮助品牌在人们生活中找到有意义的角色。
作为全球最著名的4A广告公司之一,在中国,我们在运营着四大品牌:麦肯广告(整合营销),MRM(数字/社交营销),麦肯健康(专注医疗健康行业)以及 CRAFT(制作)。目前在北京、上海、广州和香港有4个办公室,员工人数超过500人。
进入中国以来,麦肯光明广告有限公司在国内外广告竞赛中多次获奖,包括戛纳国际广告节、莫比广告节、纽约广告节、伦敦广告节、时报亚太广告节、媒介亚太户外、龙玺环球华文广告、全国优秀广告等等,其中戛纳国际广告节铜狮奖是中国广告业在国际广告节获得的第一个奖项。
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