adam&eveDDB 伦敦 英国
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In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. In short, they said: Let’s stop t...
In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
This heritage tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we continue the revolution.
Ideas are the fuel of DDB. Throughout our evolution we have been guided by a series of relevant and related ideas:
Creativity Is The Most Powerful Force In Business
DDB’s pursues collaborative relationships with clients and partners to find the hidden potential of people, brands and business through creativity.
Insight into Human Nature
We believe that great ideas come from keen insights and one good idea can propel a brand for years.
Respect for the Customer
DDB has long led the way by recognizing that brands are in the hands of consumers, not brand managers. Nothing is more important and relevant today.
案例
屏幕里的人在笑，看的人却哭了
adam&eveDDB 伦敦 英国
关联公司
adam&eveDDB 伦敦 英国
全案服务
关注In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
拍了15年圣诞广告的John Lewis，今年表现意外平淡？
adam&eveDDB 伦敦 英国
关联公司
adam&eveDDB 伦敦 英国
全案服务
关注In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
圣诞节重头戏，John Lewis今年又出了一支神仙广告
adam&eveDDB 伦敦 英国
关联公司
adam&eveDDB 伦敦 英国
全案服务
关注In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
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案例
屏幕里的人在笑，看的人却哭了
adam&eveDDB 伦敦 英国
关联公司
adam&eveDDB 伦敦 英国
全案服务
关注In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
拍了15年圣诞广告的John Lewis，今年表现意外平淡？
adam&eveDDB 伦敦 英国
关联公司
adam&eveDDB 伦敦 英国
全案服务
关注In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
圣诞节重头戏，John Lewis今年又出了一支神仙广告
adam&eveDDB 伦敦 英国
关联公司
adam&eveDDB 伦敦 英国
全案服务
关注In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
案例
阿迪达斯和谷歌，联手搞了个黑科技
adam&eveDDB 伦敦 英国
关联公司
adam&eveDDB 伦敦 英国
全案服务
关注In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
案例
Hey Girls 卫生巾公益广告，一如既往地“大胆”！
adam&eveDDB 伦敦 英国
关联公司
adam&eveDDB 伦敦 英国
全案服务
关注In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
大众汽车这支TVC，有点科幻片的意思
adam&eveDDB 伦敦 英国
关联公司
adam&eveDDB 伦敦 英国
全案服务
关注In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
案例
今年，又要被John Lewis 的圣诞节广告刷屏了
adam&eveDDB 伦敦 英国
关联公司
adam&eveDDB 伦敦 英国
全案服务
关注In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
案例
大众汽车这支广告片，猜到了开头却猜不到结局...
adam&eveDDB 伦敦 英国
关联公司
adam&eveDDB 伦敦 英国
全案服务
关注In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
案例
世界名画离奇失踪？凶手是三星！
adam&eveDDB 伦敦 英国
关联公司
adam&eveDDB 伦敦 英国
全案服务
关注In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
